100% of The profits go directly to building the best damN veterans wellness center in the world!
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Limited
Edition.
The Sniper on the Rooftop Tee, honoring Cpl. Nick Perales.
Hero Collection 001 honors Corporal Nick Perales, a Marine scout sniper who lost his leg stepping on an IED in Helmand Province, Afghanistan. One hundred limited edition shirts, each carrying a piece of the uniform he wore there, his numbered card, and a challenge coin.
Corporal Nick Perales, USMCHero 001
Nick served as a Marine Corps scout sniper. The job asks for a patience most people never need. Hours in one position, sometimes days on a mission: observing, waiting, enduring whatever gets thrown at you. The heat, the cold, the ground under you, the enemy who knows you are out there somewhere.
In February 2011, in Helmand Province, Afghanistan, on a mission to locate and eliminate a known enemy bomb maker, he stepped on an IED and lost his leg. He came home with a Purple Heart and a long road in front of him.
He kept walking it. Today he runs his own business and serves on the board of Cowboy Athletic Club, helping build the kind of place he wants every veteran to have when they come home.
When Jay asked, Nick handed over the uniform he wore in Afghanistan. He figured its next purpose could be bigger than a closet.
The second chance.
“I didn’t know I was going to have a second chance at life.” He has not wasted it.
“All it takes is all you got.”Nick Perales
The shirt
A piece of his uniform is sewn in.
Every Hero Shirt carries something that can't be manufactured or replaced: fabric cut from the uniform the veteran actually wore. The tag on the sleeve of Hero 001 is Nick's own camo, from Helmand Province, embroidered with the CA mark.
The back is drawn from a photo of Nick on a rooftop wall there: scope up, waiting. Around it, the words scout snipers live by. Suffer patiently. Patiently suffer. Below, his MOS: 0317.
On the chest, the Hero Edition crest.
- One of 100
- Sleeve tag cut from Nick's uniform
- 60% combed ring-spun cotton, 40% recycled polyester
- 4.6 oz, lightweight, relaxed unisex fit
The card
Like the ones you kept in a shoebox.
Every Hero 001 shirt ships with a collectible card. The front is the Helmand photo. The back is his service record: 2007 to 2013, 0317 Scout Sniper with 2nd Battalion, 1st Marines, a veteran of OIF and OEF, Purple Heart.
Scan the code on the back and it opens a full-length interview with Nick and Jay on YouTube. Closer to a podcast than a highlight reel: Iraq, Afghanistan, the day he stepped on the IED, recovery, and the life he built after. The good, the bad and the ugly, in his own words.
- Individually numbered
- QR code to the full interview with founder Jay Musgrave
The coin
A coin you can't buy.
In the military, nobody buys a challenge coin. It gets pressed into your palm during a handshake, by someone who saw you go above and beyond.
We're keeping it that way. The Hero 001 coin isn't sold in the store. It comes with the shirt, to the people who showed up for Nick. Around here, that's above and beyond.
One side carries a bronc rider and the words Welcome to the Rodeo. The other carries the CA mark.
The details.
What you would want to know before you add it to the cart.
Questions
What is the shirt like?
A lightweight, soft tee in a relaxed unisex fit. 60% combed ring-spun cotton, 40% recycled polyester, 4.6 oz. Classic ribbed crewneck, side-seamed, reinforced neck and shoulders. Black.
What exactly comes in the box?
The shirt, with a piece of Nick’s Afghanistan uniform sewn into the sleeve tag. His numbered card, one of 100, with a QR code to the full interview. And the Cowboy Athletic Club challenge coin.
When will it ship?
[Ships within X business days.] Tracking goes to the email you enter at checkout.
Can I exchange or return it?
Because the Hero Collection is a numbered run of 100, all sales are final. Check the size chart below before you order; if you are between sizes, go up.
Where does the money go?
100% of proceeds go toward building the Cowboy Athletic Club Veterans Wellness Center in Lockhart, Texas.
How do I care for it?
Machine wash cold, inside out, with like colors. Tumble dry low. Do not iron or dry clean.
Sizing
Relaxed unisex fit. Width is measured flat across the chest, so double it for chest circumference. Between sizes? Go up.
| Size | Width (in) | Length (in) | Sleeve (in) |
|---|---|---|---|
| S | 18 | 28.25 | 16.625 |
| M | 20 | 29.25 | 17.625 |
| L | 22 | 30.25 | 18.625 |
| XL | 24 | 31.25 | 19.625 |
Where the money goes.
Build the best damn Veterans Wellness Center on the planet.
That's the mission behind Cowboy Athletic Club, founded by former Green Beret and Purple Heart recipient Jay Musgrave. The wellness center is in development in Lockhart, Texas, serving greater Austin: premium training, recovery and physical therapy, with a long-term goal of memberships and wellness services for veterans at no cost.
Jay puts it simply: "I want to build a place where someone notices when you do not show up." One hundred percent of Hero 001 proceeds go toward building it.
- Lockhart, TXPlanned wellness center
- In developmentNot yet open
- Veteran-ownedDisabled veteran-owned brand
Wear his history. Hear his story. Help build their future.
One hundred shirts. When they are gone, they are gone.
Get the Sniper on the Rooftop TeeApparel with a mission.
Hero 001 is the first of a series.
Every Hero Collection shirt honors one veteran, and each one is made once. Leave your name and we will tell you when the next one is ready. That is all we will use it for.
You are on the list. We will see you at 002.
WELCOME TO THE RODEO.
Building Purpose. Community. Legacy.
Premium apparel helping build the future of Cowboy Athletic Club and its veteran wellness center.
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